About Me

The Short Version

I'm a full-stack developer and SEO strategist based in NYC. I build web applications, SaaS platforms, and business websites, and I help businesses grow through data-driven search strategy. Production software and real results.

I got here by building things. A lot of things. AI tools, learning platforms, restaurant sites, healthcare portals. Every project taught me something, and now I bring all of that to whatever I'm working on next.

What I've Shipped

Sixteen months of content, SEO, and automation work for a luxury watch dealer in NYC produced numbers I can show you in Search Console. The viral peak came from one article I had ready before the official announcement, then same-day pivoted when the news changed. The 16-month baseline came from the system around it: a Python publishing pipeline, custom Shopify Liquid tools that rank as SEO assets, and a Flask app syncing inventory across Shopify, eBay, and Airtable.

See the full case study →

How I Think About Building

I keep teams small on purpose. Less overhead, fewer meetings, faster shipping. When the project needs it, I bring in people I trust, people who are good at what they do and easy to work with.

I take ownership of the whole product, from the database schema to the button colors. When one person holds the full picture, you end up with something that actually feels cohesive.

The Family Connection

Tech runs in the family. I have two brothers who also work in the industry, and that shapes how I think about building things. We push each other, share ideas, and occasionally collaborate on projects together.

Collaborative Work

For larger projects or work that benefits from a team approach, I collaborate through Business Casual NYC. Same quality, more hands when you need them.

Beyond the Code

I live in New York. I like building things, figuring out how things work, and getting products into the hands of people who actually use them. If you have something you want to build, I'd like to hear about it.